TO ADD: Hassell book

 Some of the largest companies on the planet including Apple, Google and Microsoft are recognising that inclusive design is an idea that needs to go mainstream (p.6).

Most organisations are treating accessibility just like a band-aid (p.24).

Some will only think about accessibility when they get caught (p.25).

We need to fix the problems in the process not the product to prevent reoccurrence (p.25).

It’s clear that if accessibility is important today, it will only get more important over time as the number of people with impairments in the aging population who wish to use digital products grows (p.54).

It is unethical or contrary to human rights to unnecessarily exclude disabled people from the benefits of modern technologies that increase their ability to live independently and be fully engaged members of society (p.64).

Spending time making products accessible during its development can save you money once launched in terms of minimising complaints and lower the cost of building in accessibility rather than retrofitting it in response to a customer complaint (p.74).

You need to fix the problems with the process not the product (p.86).

Superhero’s of accessibility are passionate, committed and energetic.

Depending on one person for any competence in an organisation is foolhardy because even if that single point of failure works, it’s not scalable (p.87).

You need to make accessibility about real people, not guidelines (p.111).

What my colleagues couldn’t understand was why the accessibility guidelines in the web space were a technical checklist, when everything that they had learnt about inclusive design was about understanding user needs, encapsulating them in personas and using these personas to inform all stages of an iterative design process (p.145).

Accessibility must be built into the development lifecycle (p.147).

Accessibility is more than just guidelines (p.161).

The key thing here is that a niche technology is becoming adopted in the mainstream as it is being promoted to and will hopefully capture the imagination of a much wider group of users (p.189).

If we want to innovate and add value to people’s lives, why aren’t we focusing more of our attention on designing for those with frequently overlooked and unmet needs (p.191).

The community needs to keep up with the industry’s rate of innovation, or accessibility will continue to lag (p.195).

The time has gone when we could get away with web accessibility as an add-on or niche (p.198).

For us to ensure we design for our future selves, we must make accessibility a key value at the heart of every digital product we create, alongside privacy, security, stability and availability. We must make it ‘just the way we do things’ for each person to play their part, consistently, repeatedly, in making products accessible. Or else the technology the generation after us creates may exclude us too (p.198).