Ethical case

 http://marketinggazette.co.uk/2021/05/20/the-business-case-for-digital-accessibility/

There’s also the ethical angle, something which is particularly important to Millennials and Generation Z – two age groups that form the biggest proportion of the global consumer base. These consumers increasingly want to spend money with brands that are focusing on doing things ‘right’, or embracing their environmental and social responsibilities. Inclusivity and accessibility for all is a key part of this. As such, it is important to feed this into your marketing content strategies.

In 1997, Tim Berners-Lee said “the power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect”. It was a prescient statement, especially given the events of the past year. With so many people self-isolating, even those who may have previously ​avoided technology – whether due to accessibility needs or not – were relying on it to access the outside world.

Look at more for ethical considerations…

https://www.forbes.com/sites/forbestechcouncil/2022/10/27/access-for-all-its-not-only-the-law-its-ethical/

https://www.open.edu/openlearn/education-development/education-careers/accessibility-elearning/content-section-1.3

https://postpandemicuniversity.net/2020/10/14/digital-accessibility-meeting-our-ethical-and-legal-obligations-in-the-inter-and-post-pandemic-university/

https://books.google.com/books/about/Research_Ethics_for_Social_Scientists.html?id=4Qtuv0CBuKkC

https://www.ukri.org/councils/esrc/guidance-for-applicants/research-ethics-guidance/

http://eprints.bournemouth.ac.uk/33244/6/Research%20ethics%20approval%20v2.pdf


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