Marketing session

I’ll introduce you to some useful resources for marketing and communications departments…. Not teaching grandma to suck eggs.

GOV COMMUNICATION SERVICE- advice page for accessible comms

VIDEOS:

What do you need to add to videos to make them accessible? Simple answer right?

Did you answer captions? My sister who is deaf would wholly agree with you - my colleagues at UKAAF wouldn’t agree…why?

Videos - you may have captions, but what about sound and audio description:

Accessibility isn’t just captions.

This is a full example of audio description- but it doesn’t need to be this in depth - flu and covid germs example - music only.

Videos with just music - don’t forget your blind or visually impaired - Cadburys advert - gorilla - one of the most popular adverts but the blind community were completely excluded.

winning a number of awards, including the Film Grand Prix Lion at Cannes Lions in 2008 and was credited with pushing sales up 7%

In 2015, Cadbury's “Gorilla” was named the UK's favorite ad of the last 60 years.

https://youtu.be/TnzFRV1LwIo?si=af5YAZQJHzthEt67

Captions - different types and what is recommended for accessibility - avoid karaoke style or word by word.

Why check captions- subtitle fails examples

Getting captions right.

Meryl Evans - show her video library and info https://meryl.net/captioned-videos-complete-guide/

Side by side different captions - https://meryl.net/why-captioned-videos-are-important/

Meryls - progress over perfection

SOCIAL MEDIA:

RNIB video

Emojis - show the menopause example, domino’s pizza example

Hashtags - camel case and ‘why’ - demonstrate some e.g. puppyslaughter, work of art - hashtag fails

Alt text or image descriptions - Sarah Millican raising awareness 

Alexa Hendrick website: https://www.accessible-social.com/ and book https://www.accessible-social.com/guidebooks

Show a quick demo of the website.

Checklist sheet: https://assets-global.website-files.com/61fd76b8aaf78d220469b1c3/65c2e05f361ea89d0fff3c7f_AS-Checklist.pdf

AbilityNet: https://youtu.be/rgjB_iIoMrs?feature=shared

RNIB: https://www.rnib.org.uk/living-with-sight-loss/assistive-aids-and-technology/tv-audio-and-gaming/guide-to-accessible-social-media/

GOV. UK: https://gcs.civilservice.gov.uk/guidance/digital-communication/planning-creating-and-publishing-accessible-social-media-campaigns/

DOCUMENTS; Newsletters 

Sculpt - why each element is important - headings and reading order in a newsletter 

Headings demo in word - why headings are important

Posters - layout and colour contrast- Don’t be a McDonald’s and be dictated by brand or be dictated by illegible fonts, remember the poster needs to be read quickly.

Infographics- reading order/ tab order - a good way to demonstrate (reading order, tab order, tab index)

DAX CASTRO - InDesign tutorial

https://youtu.be/tH1dZ5qfq04?si=gs_ruT6x85X72cnY

https://www.sussex.ac.uk/brand/staff/web/accessibility/accessible-indesign-documents

Handout checklist: show on screen 

PowerPoint- slides and other handout

Thrives and SCULPT

Accessible emails: https://business.scope.org.uk/article/how-to-make-your-emails-more-accessible

Including MailChimp: https://accessibility.huit.harvard.edu/creating-accessible-emails

MailChimp https://mailchimp.com/help/accessibility-in-email-marketing/

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