Hassell book and Tesco example

 


‘Digital by default’ is not just the slogan of the UK Government Digital Service, but the direction in which most businesses are going.

What my colleagues couldn’t understand was why accessibility guidelines in the web space were a technical checklist, when everything that that had learnt about inclusive design was about understanding user needs.



On page 168 it mentions Tesco case study for return on investment.

https://www.w3.org/WAI/business-case/archive/tesco-case-study

Return on investment and spending power of disabled people 

https://internetretailing.net/inaccessible-websites-cost-retailers-and-uk-businesses-more-than-411bn-during-the-pandemic-purple-tuesday-research-23946/

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