The EAST model and the chasm
So yesterday I travelled to London to do a presentation for the LGC Awards. I went with my colleague who I always enjoy bouncing ideas off.
We talked about both the EAST framework and how the SCULPT model aligns to it
https://claremontcomms.com/2019/09/east-the-four-things-you-need-to-know-about-behavioural-insights/
We also went through the implementation model of bridging the chasm, the technology adoption lifecycle, again very relevant to our journey.
Although SCULPT isn’t a technology it certainly is a new set of technological skills and way of working.
We spent so much time travelling for such a short presentation with questions at the end, a whole total of 25 minutes. It did make us chuckle that in the age of technology, and our award being for ‘digital impact’ it was a strange irony that we had to travel that far.
But actually we did feel very positive and accomplished.
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